WEBHOOK_UNSUBSCRIBED
Silent webhook death
Shopify removes a webhook subscription after ~19 consecutive failures. No email, no banner. Your orders stop syncing and nothing tells you.
Early access · Shopify Plus & headless
Tracepane is one pane of glass for your store: every admin change, webhook failure, app conflict, and checkout error — correlated on a single timeline next to the metric you actually care about.
theme.updated
Published by app · PageSpeed Optimizer
app.uninstalled
Leftover script tag still loading on /checkout
webhook orders/create
3 consecutive delivery failures
checkout_errors
+214% vs. previous hour
▼ conversion −18% · Tracepane surfaces the cause, in order
Incident log · why stores fly blind
WEBHOOK_UNSUBSCRIBED
Shopify removes a webhook subscription after ~19 consecutive failures. No email, no banner. Your orders stop syncing and nothing tells you.
AUDIT_LOG_CAPPED
The native admin activity log keeps 250 events. No export, no alerts. By the time revenue dips, the change that caused it has already scrolled away.
APP_CONFLICT
Uninstalled apps leave code behind. Conflicting scripts slow stores and break checkout — merchants report five-figure losses on Shopify's own forums.
For merchants
Every change — themes, apps, staff, flows — on one timeline next to conversion. When revenue dips, the cause is one scroll away.
For agencies
Monitor all client stores from one dashboard. When something breaks at 2am, you know first — with a client-ready report and proof it was not you.
Early access
We are onboarding a small group of design partners — merchants and agencies who feel this pain weekly. Tell us who you are and we will be in touch.